The choice usually comes down to abrasiveness and the shape you need. Jaw crushers handle hard, abrasive rock with low wear cost. Impact crushers give a better cubical shape and a higher reduction ratio but wear faster on silica-rich material.
As a rule of thumb, if the material contains more than 15 % quartz, start with a jaw. Below that, and when a good product shape is worth the wear cost, an impactor can replace two crushing stages with one.